Published: Tue, November 28, 2017
Money | By Michele Stevens

USA online sales climb to record high on Black Friday and Thanksgiving

USA online sales climb to record high on Black Friday and Thanksgiving

While Black Friday has evolved from a single day of massive sales to a whole season of them, it is still the busiest shopping day of the year. The Inc founder's fortune is up $2.4 billion to $100.3 billion, as the online retailer's shares jumped more than 2 percent on optimism for Black Friday sales.

Thanksgiving Day 2017 also reportedly featured the biggest discounts on apparel, computers, and sporting goods, and many retailers are expected to have sold out of product categories like appliances, tablets, and televisions, even before Black Friday arrived. Several chains tightened store inventories as well, to ward off any post-holiday liquidation that would weigh on profits. Separate figures suggested that, rather than going into brick-and-mortar stores, an increasing number of consumers turned to their mobile phones during the entire month of November to shop for deals.

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Commerce marketing firm Criteo said that 40 % of Black Friday online purchases were made on mobile phones, up from 29 % from previous year. There was little evidence of the delirious shopper frenzy customary of Black Fridays from past years. Meanwhile, store visits exclusively on Black Friday dropped less than 1 percent compared with 2016, essentially remaining unchanged.

Online sales during Thanksgiving and Black Friday hit its highest mark ever, showing that some shoppers prefer to stay at home away from the rowdy crowds.

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"There has been a significant amount of debate surrounding the shifting importance of brick-and-mortar retail, and the fact that shopper visits remained intact on Black Friday illustrates that physical retail is still highly relevant and, when done right, profitable", Brian Field, senior director of advisory services for ShopperTrak, said in a statement. Based on these factors, the National Retail Federation expects holiday sales to increase at least 3.6% over the previous year, which would match last year's increase.

Smartphones sales break all record this year.

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