Published: Fri, February 16, 2018
Sci-tech | By Bennie Mills

Bye-bye ads! Google Chrome's integrated ad blocker to go live

Bye-bye ads! Google Chrome's integrated ad blocker to go live

Publishers are greeting the launch of Google's ad blocker with a mixture of relief and unease, pleased that it is purging intrusive ads but anxious over the internet giant's power to quickly overhaul the industry.

So for publishers who run ads on their websites, this shouldn't stop them from doing that; it will serve more like a quality check, ensuring that all ads running on websites must comply with the rules.

Google Wait, aren't all ads bad?

The move was first suggested in April previous year, but Google has now moved to implement its ad-blocking technology. Many of those fears have been assuaged.

The tool removes all advertisements on the websites which have a "failed" status in the experience report for more than 30 days.

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The move stems from the Coalition for Better Ads (CBA), whose members include major marketers, Google, Facebook and major news publishers.

200 million people around the world now use ad blockers, and Google earned over$72 billion from advertising in 2017 and with Chrome accounting for 47.5 percent of the U.S. browser market the company is obviously keen to protect its revenues.

The ad types Chrome will block are divided into two groups: mobile and desktop.

"Disruptive and annoying ads were the reason ad blockers were launched in the first place, and we must concede as an industry that this provided a necessary catalyst for us to reevaluate our methods and focus on the user experience." said Hammond.

This doesn't mean that Google will wipe out all ads from Chrome, but it will be blocking all ads on sites that repeatedly violate standards set by the Coalition for Better Ads.

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Ads that have a "failing" status in their new Ad Experience Report for more than 30 days as of February 15 will also be removed after an email is sent to site owners, ZD Net reported.

"When at least one network request has been blocked, Chrome will show the user a message indicating that ad blocking has occurred as well as an option to disable this setting...." Further, ads on both desktop and mobile segments are being targeted.

Sites flagged included niche interest sites like www.playstationlifestyle.net and www.bridalguide.com, as well as established newspapers such as The Hamilton Spectator in Canada.

Spectator owner TorStar said it has fixed the problem; other sites wouldn't comment publicly.

"They wield a lot of power, which is a little scary", Willig said. And Google is one of them.

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It turns out that another source of players was just 40 miles or so from Pyeongchang - and across the DMZ in North Korea . Moon met Kim Yo-jong and the North's ceremonial head of state Kim Yong-nam for talks and lunch at the Blue House today.

While including ad blocking in Chrome may be an effort to slow down consumer adoption of ad blocking extensions, that may not happen, Blanchfield noted.

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