Published: Thu, February 15, 2018
World | By Camille Rivera

How much will you spend on Valentine's Day?

How much will you spend on Valentine's Day?

The Kamp's bouquet, baby's breath included, kept its perky shape and color through day five. Flowers in simple arrangements or large and elaborate bouquets have ruled the love roost for long. Data shows 55 percent of consumers buying Valentine's Day gifts are expected to buy sweet treats, which is up 5 percent from past year. Florists and other experts differ with regard to the best methods of preserving flowers.

"Everybody wants roses, red roses in particular", Biler said. "If you wanted to make a strong statement you would use a combination of those flowers and use foliage that has a similar sentiment". However, there is no question as to which of the days is the preferred one for roses.

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For some though, it's a single stem that makes a difference.

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Catherine Lochead, manager of Charm Jewelers, has observed a similar pattern as Reid: "You have some people way ahead of the game, and then you've got some people on the way home from work the night of, showing up to get what they need". A box of chocolates?

Keeping Valentine's Day flowers looking fresh and vibrant takes a few steps. In additional to classic roses, the trend now is to pair the rose with pearls, artwork etc.

Still at the top of that sales chart pyramid of popular petals - the good ol' rose.

Roses could arguably be the ideal gift for that special someone. Florists and jewellers, in particular, see marked spikes. Megha adds, "Men have become picky".

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With only a tent for shelter, the flower sellers courageous the winds and cold air as they fight to wrap flowers in foil-plastic and ribbon.

But there's more focus on flowers during the workweek, he said. "A lot of the people coming in like red, white and pink, since that's very Valentine's-y".

South Africans have continued to increase their spending on loved ones, with new data showing that sentimental spending has increased by 50% since 2015 - and the number of transactions is up by 63% during the same period. And cost is no bar, as the love lorn will shell out anywhere between Rs 1,000 upto Rs 15,000 on flowers for their loved ones!

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