Published: Thu, April 19, 2018
Industry | By Johnnie Johnson

Amazon's smart TVs are back, and Best Buy will sell them

Amazon's smart TVs are back, and Best Buy will sell them

Now, the company has a new-and somewhat surprising-partner in Best Buy, which will sell Fire TV Edition televisions from its Insignia house brand and Toshiba.

Last summer, Amazon started putting its Fire TV software inside smart TVs from Westinghouse, Element, and Seiki.

"Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level".

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The TVs will have Amazon Fire TV built in, allowing users to search for and watch broadcast TV or choose from a catalog of streaming TV episodes and movies from Netflix, Prime Video, HBO, PlayStation Vue, Hulu and other streaming sites. The Fire TV lineup is set to launch this summer and will be made available through Best Buy's online store, Amazon.com and Best Buy's physical stores.

Amazon's march into brick-and-mortar retail is bringing an expanded partnership with Best Buy.

Seems fair. But this also is a trick that feels all too familiar-a bit like the Trojan horse being walked right through the gates of Troy.

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"Our goal is to enrich the lives of our customers by offering them the very best products and services, whether they come to us online, visit our stores, or invite us into their home".

That "incredible user experience" that Fire TV Edition delivers, as Joly referenced, includes the ability to use one's voice to shop right from their couch. Best Buy ramped up its e-commerce site and coordination with its retail stores in response to the showrooming trend. And Best Buy, which operates 1, o00 stores, will showcase TVs running on the Fire system at those locations and on its website. But if what I've experienced with Fire TV devices over the past several years remains true, I recommend you steer clear of the whole lineup. Issuing commands to your Alexa-enabled remote control can be used to set lighting and sound for ideal TV viewing conditions with appropriate accessory hardware.

In addition to its own stores (an Amazon Go cashier-less convince store opened its doors earlier this year), Amazon is creating partnerships with traditional retailers in a sector that is threatened by its dominance.

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