Published: Mon, June 04, 2018
Industry | By Johnnie Johnson

YouTube tops teen social media, as Facebook fades

YouTube tops teen social media, as Facebook fades

The results of a survey by the Pew Research Center show that Facebook may have lost its edge with teens.

Among the report's findings: teens from lower-income families are more likely than those from higher-income households to use Facebook.

Facebook may have a large number of active users which make it the largest social network in the world, but that doesn't mean everybody gets their social fix from Facebook first.

Now, YouTube is the most popular platform among teens about 85% say they use it. Reddit came in at 7 percent.

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The study does not have a benchmark to compare the social media platform shares with previous teen generations, but Pew notes that "until recently, Facebook had dominated the social media landscape among America's youth". Girls said that they preferred Snapchat, boys preferred to use YouTube.

Twitter remained steady at 32 percent. Many experts worry about the use of social media by younger users, though much of the criticism has been directed at pre-teen audiences, including a version of Facebook Messenger designed for kids.

Teenagers may be shunning Facebook for multiple reasons, but as a whole the Pew Research study reveals another key takeaway: 24 percent of teens think social media has a mostly negative impact on their generation, Statista said.

16-17yrs were more likely to use Facebook, Messenger, and Tumblr than those aged 14-15yr olds, highlighting the generational differences emerging within the platforms. This edition of the research found 95% of respondents own or have access to a smartphone, up from 73% when the research was conducted in 2014-15. By contrast, the current top-ranking service, YouTube, wasn't even named among the most popular online platform choices of teens in the past report. That's a 20% drop since 2015, the last time the firm surveyed teens' social media habits.

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Adults tend to talk about the negatives of teen social media use in terms of addiction.

It can not be told whether YouTube has replaced Facebook.

A report a year ago (2017) by investment firm Piper Jaffray showed Snapchat is the preferred social network for U.S. teens, with 47 per cent using the platform. "So what we're seeing could be described as 'incremental, ' or may be a slight acceleration of teen defections".

Researchers of the study believe that the environment has now changed on social media.

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Race and gender also played a factor into which social networks teens use. They stressed its complicated effect on in-person relationships and how it spreads rumors and distracts from real life. A view of two teens during a recent getaway doing what teens do.

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