Published: Wed, July 04, 2018
Money | By Michele Stevens

Amazon Prime Day now six hours longer

Amazon Prime Day now six hours longer

Last year, the e-commerce giant introduced its global sale event in India.

As ever Prime Day deals are exclusive to Prime members, but there are no restrictions on the type of membership.

This year's Amazon Prime Day kicks off July 16 at 12PM PT (3PM ET) and will last through 12AM PT on July 17 (3AM ET on July 18). Customers can also sign up for a free 30-day trial.

Putting the Prime Day stamp on Whole Foods is Amazon's latest step to integrate the grocery chain since buying it a year ago for $13.7 billion. Other deals include 30 percent off its Mama Bear diapers and baby products. Some of the sellers we've spoken to told us that the online retailer is pushing sellers to offer bigger discounts this year, promising them a massive increase in sales.

From my experience, many Prime Day deals aren't necessarily "deals".

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"Alexa, what is Prime Day?".

Finally, Amazon will be hosting events in the run up to Prime Day with London's "Unbox Prime" event taking place on 15th July.

Save $100 on Echo Show, the touchscreen version of Amazon Echo, which can be used to make video calls or as a digital photo frame or even to watch Netflix and Prime Video.

Another major product category that gets the most attention is smartphones. Most Amazon-exclusive smartphones will be available at a discount. Also, two horses in the race is also a good idea for those short-lived Lightning Deals.

Amazon has been building out its own brands in recent years, and is using Prime Day to highlight those collections.

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We already have a bunch of great content available to help you ensure that you're ready to maximize your savings on the big day, so check all of that out now.

Members will have access to exclusive new items from brands such as KitchenAid, Scotch-Brite, Sennheiser and WowWee, for a limited time during the event.

You'll also find 54% off Certified Refurbished Echo and Fire HD devices here.

"Prime Day 2018 will feature 50 percent more Spotlight Deals and more than one million deals globally".

Having just launched Prime in Australia, we are delighted that Australian members can now enjoy the unparalleled combination of shopping and entertainment benefits that Prime gives them.

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Click on the hamburger icon in the upper left, then Today's Deals Upcoming. That is, Singaporean customers "buy a lot" from Amazon's global website and are "willing to wait and pay for the products to arrive". If not, you should start planning ahead about what you want to buy. These both let you check the historical price of an Amazon product, letting you know if you're getting a genuine, bonafide deal or not.

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