Published: Thu, July 05, 2018
Culture | By Wayne Carr

What Is Netflix Ultra? Streaming Giant Tests More Expensive Subscription Tier

What Is Netflix Ultra? Streaming Giant Tests More Expensive Subscription Tier

Italian Netflix subscribers have noted that the streamer is apparently toying with introducing a higher-priced tier of service called Ultra that would reportedly offer more than what Netflix's current highest-priced tier offers. It also supports high dynamic range (HDR) and HD audio.

An Italian blog Tutto Android first spotted the plan.

Samsung texting app sent user pictures to other phones on its own
The only way people know this is happening, is once they receive a response from the recipient of the message sent. The complaints have gained some traction on Reddit , in sections dedicated exclusively to Samsung phones.

It's emerged that Netflix is testing a new high-end Ultra Tier to a select group of customers in Europe. However, with the Ultra plan, Netflix appears to halve the number of concurrent streams from four to two for Premium subscribers. Some people who were now subscribed to the Basic, Standard and Premium plans were unaffected. Basic allows users to watch Netflix on one screen at a time; Standard allows viewing on two screens; and Premium allows four screens. Would another price hike encourage you to send the streaming giant packing?

Netflix is trialling an expensive new membership tier that will anger those already paying for Premium access. The current rate for the Basic plan in Italy is EUR 7.99, with EUR 10.99 and EUR 13.99 for Standard and Premium. Should Premium users want to increase this back up to four, they'll have to opt for the more expensive Ultra tier, which has all of Premium's other benefits including 4K playback.

FPJ's dream XI predictions for Belgium vs Japan
Belgium have avoided another World Cup shock after coming from behind to beat Japan 3-2 in a thrilling last-16 clash. What a World Cup this has been so far. "No negatives today, it was about getting through", Martinez said.

"Not everyone will see this test and we may not ever offer specific elements included in the test to our members". Different user groups see various implementations of the new feature or change.

"But if you do that, you can get people to pay a little bit more because then we're able to invest more and further improve". The company said that they are "testing slightly different price points and features to better understand how consumers value Netflix" and the option is only being shown to some European consumers.

Chris Bosh could join LeBron James with Lakers
While there had been dialogue between Paul and Altman since the season ended, James had not given the team any sense of his plans. James will wear No. 23 for his new team, according to photos posted on the official National Basketball Association store.

Netflix has acknowledged the new Ultra tier in a statement to CNet, though it is right now dismissing it as an experiment rather than saying that it is increasing the price of its service.

Like this: